Intentnest – intent data for healthcare Tech

Connect with Your Ideal Audience, Right When They’re Looking

Gain insights into healthcare tech searches. Use intent data for personalized messaging that connects with providers, administrators, patients, and partners to boost conversions.

Why Intent Data is Essential for Healthcare Tech

  • Connect with High-Intent Audiences: Target healthcare providers and clinics searching for tech solutions like telemedicine and EHR integrations to enhance engagement.
  • Reduce Sales Cycles: Focus on high-intent prospects to shorten sales cycles and guide providers to their preferred solutions.
  • Stay Ahead of Trends: Access real-time insights on healthcare tech trends and adapt your strategies based on keywords like wearable health tech and data security.

How to Use Intent Data for Healthcare Marketing Success

Implementing intent data can optimize every step of your marketing strategy, from outreach to retention. Here’s how:

01

Account-Based Marketing (ABM)

Use intent data to identify high-value healthcare accounts actively researching your solutions. Tailor personalized outreach to address their needs.

Use Case-Target hospitals searching for “EHR integrations” with case studies and product demos.

04

Paid Advertising & PPC

Optimize ad spend with intent data to focus on high-intent keywords for better ROI.

Use Case-Bid on keywords like “telemedicine software” to reach active searchers.

Learn More
02

Content Marketing & SEO

Align your content with trending healthcare keywords. Intent data reveals what your audience is researching, allowing you to create content that addresses their needs directly and boosts organic visibility.

Use Case-Publish blogs on “remote patient monitoring” and optimize for SEO.

05

Event Marketing & Webinars

Host webinars on trending topics identified through intent data to engage your audience.

Use Case-Organize a webinar on “Data Security in Telehealth” for interested participants.

03

Email Marketing & Nurture Campaigns

Segment email lists by user interest for timely, relevant content, resulting in higher engagement and conversions.

Use Case – Create nurture campaigns for users interested in “AI diagnostics” with tailored insights

06

Product Development & Market Research

Leverage intent data to guide product development based on current healthcare tech needs.

Use Case – High interest in “predictive analytics” may indicate demand for new features.

Top Healthcare Intent Keywords to Track

Boost the impact of your marketing initiatives by focusing on these top keywords in healthcare tech:

  • Telemedicine software solutions
  • Remote patient monitoring (RPM)
  • Electronic Health Records (EHR) integrations
  • AI healthcare diagnostics
  • Wearable health technology
  • Healthcare data security solutions
  • Predictive analytics in healthcare
  • Healthcare interoperability solutions
  • Medical billing software
  • Patient engagement platforms
  • Healthcare compliance technology

These keywords reflect the current innovations and challenges in healthcare tech, giving you insight into what your target audience is actively seeking.

Start Reaching the Right Audience with IntentNest’s Intent Data

Intent data is transforming healthcare tech marketing by enabling companies to connect with the right people at the right time. This data-driven approach anticipates needs, delivering personalized content and engaging experiences that drive real results.

Ready to boost your healthcare marketing?

Contact us today to learn how our healthcare-focused intent data solutions can help you reach your goals. Tell us which keywords you want to track, and we’ll create a strategy that connects you with your ideal audience—just as they’re looking for solutions like yours.

Let’s Get Started!