Intent Data ROI Calculator

Standard Conversion Rates for Intent Data –

B2B Conversion Rates: In B2B, lead-to-customer conversions typically range from 6% to 15%. With effective use of intent data through channels like email, targeted ads, and cold outreach, rates often rise to 15% to 20%.

Impact of Intent Data: Companies using intent data can achieve a 20% to 30% lift in conversions due to better-targeted outreach and personalized messaging.

Account-Based Marketing (ABM): For ABM strategies powered by intent data, conversion rates can exceed 30% as they are highly personalized for high-value accounts.